Cross analysis site-centric and ad-centric data for maximizing revenue
Customer targeting criteria should be improved to maximize revenues from content and users, said Cedric Delzenne, Senior Manager and Head of Hong Kong Office of... Read More →
AI takes over news in the digital era
Focusing on creating products that people love and how to package content is the solution to challenges the media industry is facing, said Malcolm Ong,... Read More →
Audience development accentuates the high quality of journalism
Editorial analytics, that is tailored in cultures supportive of data-informed decision making, is the gold standard of audience development, said Won Kok Sung, data scientist... Read More →
Robots are the future to effective customer service
“Artificial Intelligence can replace humans,” said chatbot startup CEO Gerardo Saladra, “but for creating better-paid jobs for humans.” Salandra, CEO of Rocketbots in Hong Kong,... Read More →
IBM’s Deep Learning AI boosts content, revenue effectiveness
Deep Learning is a subset of artificial intelligence that analyzes huge data sets in order to gain deep insights into audience behaviour and help drives... Read More →
Publisher advertising consortiums a competitive advantage
Publisher consortiums have become a model for competition against digital market leaders, said Alex Sibois, Managing Director of APAC, Lotame. Sibouis was one of the... Read More →
Taiwan media giant tailors user experiences—even before you open their newsletter
With more than 50 Facebook fan pages, nine mobile applications and 10 websites, United Daily News Group of Taiwan has more than 1.1 million readers... Read More →
SCMP: the successful “attention seeker” in the information overloaded world
Korey Lee, director of analytics & insights of South China Morning Post, the major English newspaper in Hong Kong, started his speech by a quote... Read More →
Data matters to your editors
Introducing editorial analytics into a traditional print newsroom can be difficult, said Sebo Banerjee, Data and Analytics Lead of HT Media, an Indian mass media... Read More →
Startup shares secret in topping the millennial market
Being one of the five largest independent media in Hong Kong, Joey Chung, CEO and Co-founder of The News Lens shared tactics to reach millennials... Read More →