How MailOnline leverages 3.5 million user data for targeted advertising
By Anisa Holmes DMG Media is a media juggernaut. The media conglomerate, which comprises multiple brands from the Daily Mail to Metro, boasts an... Read More →
“News for Sale” author: Best practices in digital subscriptions
By Anisa Holmes Grzegorz Piechota, a Google Digital News Senior Visiting Research Fellow at Reuters Institute at the University of Oxford, is an expert... Read More →
How a North Star Helps Develop Better Products
By Anisa Holmes With more than 930,000 digital subscribers, and a 1.9 million person readership, the Financial Times is a publisher that likens itself more... Read More →
Fireside Chat with Condé Nast International VP for Data & Analytics Chris Austin, Interviewed by James Hewes, FIPP CEO
By Anisa Holmes Condé Nast is one of many media companies who are focusing on building a more centralized network for their disparate brands.... Read More →
The Pangaea Alliance: An advertising network of premium publishers creating data-driven advertising success
By Joanne Kuai While building a premium publisher advertising network has been challenging, the collective effort has been necessary for the news industry to... Read More →
Publishers shifting to a reader-centered model
By Joanne Kuai, City University graduate student Large and small, high end and popular, global and local – publishers around the world expressed more common... Read More →
Civil’s blockchain-driven monetization model
by Anisa Holmes, City University graduate student “Journalism is facing a crisis of trust,” Christine Mohan, Co-founder of Civil, says, but blockchain technology might just... Read More →
Driving Audience at CNN Digital
By Anisa Holmes, City University graduate student “News cycles come and go. There could be a weeklong dry spell in the news, so... Read More →