Robot journalism drives subscriptions
By Joanne Kuai “Record-breaking high price home sold in your city!” “Your local football team won 7:0 at the championship!” How do you know? Your... Read More →
Building a Personalized, Dynamic Paygate in Switzerland
By Anisa Holmes Today, the most successful paygate models are those that are highly personalized, dynamic, adaptable, and data-driven. But, they haven’t always been... Read More →
The Revenue Balancing Act: The formula for MittMedia’s digital advertising and reader revenue
By Anisa Holmes For those who believed reader loyalty was a thing of the past, MittMedia is proof of the opposite. MittMedia is an... Read More →
Responsible use of data and technologies in the media
Technologies are getting more and more sophisticated and personalized. The use of data by media companies has also been a popular discussion in recent days.... Read More →
“You live and die by the audience you drive”
As media companies are paying increasing attention to the audience revenue, they are eager to explore strategies to drive traffic as well as building the... Read More →
To buy or to build: a balancing art
Whether to buy or the build the data and artificial intelligence technologies in the media organizations can be an art of balance, said media and... Read More →
Audience revenue strategy: Pay attention to retention
Audience revenue strategy: Pay attention to retention While finding new customers and achieve in audience acquisition can be rather exciting for the commercial and... Read More →
Objectivity in search: New Bing feature tells you many sides of the story
By Joanne Kuai London, 2nd, November 2018 A new Bing feature, spotlight, is launched to provide overviews of news topics in search results. Now,... Read More →
Styria Media’s AI-driven classifieds marketplace product
By Joanne Kuai Initiatives are crucial and getting ahead of the customers gives you the edge in a competitive market but it’s also important... Read More →
Data as the BBC’s most important audience automation tool
By Anisa Holmes The BBC is a media giant in the UK, and as such has a huge audience. But, despite this, they have an... Read More →