Design Thinking: Key to Media adoption of Data and AI
Joanne Kuai
22, February 2019 | London
Dozens of participants from media organizations across the globed joined a Design Thinking workshop at the headquarters of the BBC in Portland Place in London. The workshop was led by Corey Ford, Managing Director of Matter in San Francisco.
Matter has developed a design thinking methodology that applies this cross-disciplinary, human-centered, prototype-driven mindset to the design of a business. Every venture is a set of testable assumptions: Matter’s design thinking process ensures that new ventures are desirable to their target markets, feasible to develop and financially viable.
This hands-on workshop provides an introduction to the Design Thinking process and mindset. The workshop is based on the long-running
accelerator program Matter runs for its 73 portfolio companies, 44 newsrooms and 12 media partners, including the Associated Press, The New York Times, and McClatchy.
Mr Ford was leading the workshop at the Product Development and Design Thinking Summit, which took place in London 21-22 February 2019. As part of the 9th Data & AI for Media Week, the event aims to inspire participants to imagine how to earn revenue with AI-driven products for their own media companies.
The Data & AI for Media Week was created in 2013 by World Newsmedia Network’s Martha Stone Williams. Since then, the conference has been held in London five times, Hong Kong once and twice in New York. The 10th Data & AI for Media Week is planned for San Francisco and Silicon Valley for 29 April to 3 May 2019.
As part of the 10th Data & AI for Media Week, the 2019 Global BIGGIES Awards competition is also calling for entries. The BIGGIES Awards aims to reward media companies’ best practices in Data and Artificial Intelligence products, projects and strategies. The BIGGIES Awards draw participation from the most innovative media companies implementing data and artificial intelligence initiatives. https://sanfrancisco.dataaimedia.org/
The deadline to submit BIGGIES entries is 1st, April 2019. https://sanfrancisco.dataaimedia.org/biggies-awards/
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