Product culture in news organizations — a path to a sustainable future for media: Anita Zielina
By Christi Warren
For news products to be successful, they should be developed in-house with input from stakeholders across all sections of a news organization: business, design, tech, and editorial.
As director of innovation and leadership at the Craig Newmark Graduate School of Journalism at CUNY, Anita Zielina studies the best ways for media companies to develop new strategies and products. She spoke about product culture in news organizations at the 10th Data & AI for Media Week at Microsoft in San Francisco on May 2.
One ineffective way: What she describes as “random acts of innovation.”
“Focus means saying no more than it means saying yes,” she said.
The most important thing is to innovate in a way that is efficient, sustainable and successful, and doing that means first understanding what success means, and making that a core part of your strategy. Identify key performance indicators from the start, and make them known across all levels of the company.
That way, it will be easy to identify what exactly is working, and what isn’t.
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