The future of enriching audience data with location data: Rob Jonas
By Christi Warren
The Los Angeles-based Factual is a location data company that partners with major brands to better understand their audiences.
“All things happen at a location,” said Rob Jonas, Factual’s chief revenue officer, at the 10th Data & AI for Media Week at Microsoft in San Francisco on May 3.
Understanding those locations, and how they play into a brand’s strategy is at the core of Factual’s business.
A major part of their business is helping customers understand the data they’re collecting, and making it meaningful for their business model. Factual then uses that data to target audiences, and reach them at the right time.
“We can tell you everything we know about those customers … on an aggregate level that provides you with a huge amount of understanding about who your customers are and what they do,” he said.
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