Digital Media Subscription Master Class: Acquisition
Successful reader acquisition demands a delicate balance between strategy and data-driven implementation. In this webinar, participants will learn how to determine the right subscription... Read More →
The future of enriching audience data with location data: Rob Jonas
By Christi Warren The Los Angeles-based Factual is a location data company that partners with major brands to better understand their audiences. “All things happen... Read More →
Cultivating a data culture — one step at a time — at the Los Angeles Times: Claire Peters
By Christi Warren Like many media groups, the Los Angeles Times is hard at work figuring out how best to leverage its audience data to... Read More →
KQED: Adapting for a changing audio space: Tim Olson
By Christi Warren KQED, the NPR-affiliate which provides news and analysis to the San Francisco Bay Area, is readying itself for a sea change. For... Read More →
Leveraging machine learning to automate image production and improve searchability for users: Alex Filipkowski
By Christi Warren Adobe uses artificial intelligence to build features that work and help users solve their problems. “Our vision is the computer and the... Read More →
Man and machine formula is a secret to McClatchy’s revenue success: Jennifer Williams and Darrell Kunken
By Christi Warren When Jennifer Williams and Darrell Kunken think about advertising at McClatchy, they first think about what ROI will mean for the user. “You’re... Read More →
How the San Francisco Chronicle and SFGate use data and AI to drive revenue: Ginger Neal
By Christi Warren Media companies should look at the ways Google, Amazon, Netflix and Facebook leverage data to target their audiences. That’s a methodology that... Read More →
Using Data and AI to inform creative: Josh Siegel
By Christi Warren In his role at Gannett | USA TODAY NETWORK, Josh Siegel leverages audience data and AI to better inform advertising design, to... Read More →
AI innovation in search and speech: Ting Cai
By Christi Warren As artificial intelligence emerges as an enabling technology across multiple platforms, the center of that innovation should be the people who use... Read More →
How SmartNews leverages AI to drive relevancy for readers: Rich Jaroslovsky
By Christi Warren SmartNews, a news-discovery app, was created to provide efficient and fast, well-curated news for readers who are on-the-go. At the heart of... Read More →