“You live and die by the audience you drive”
As media companies are paying increasing attention to the audience revenue, they are eager to explore strategies to drive traffic as well as building the... Read More →
To buy or to build: a balancing art
Whether to buy or the build the data and artificial intelligence technologies in the media organizations can be an art of balance, said media and... Read More →
Audience revenue strategy: Pay attention to retention
Audience revenue strategy: Pay attention to retention While finding new customers and achieve in audience acquisition can be rather exciting for the commercial and... Read More →
Objectivity in search: New Bing feature tells you many sides of the story
By Joanne Kuai London, 2nd, November 2018 A new Bing feature, spotlight, is launched to provide overviews of news topics in search results. Now,... Read More →
Styria Media’s AI-driven classifieds marketplace product
By Joanne Kuai Initiatives are crucial and getting ahead of the customers gives you the edge in a competitive market but it’s also important... Read More →
Data as the BBC’s most important audience automation tool
By Anisa Holmes The BBC is a media giant in the UK, and as such has a huge audience. But, despite this, they have an... Read More →
The Future of Content Recommendation
By Anisa Holmes More than 15 billion hours a week are spent on Facebook, Instagram, Spotify, Youtube and Netflix. What these companies all have... Read More →
How MailOnline leverages 3.5 million user data for targeted advertising
By Anisa Holmes DMG Media is a media juggernaut. The media conglomerate, which comprises multiple brands from the Daily Mail to Metro, boasts an... Read More →
“News for Sale” author: Best practices in digital subscriptions
By Anisa Holmes Grzegorz Piechota, a Google Digital News Senior Visiting Research Fellow at Reuters Institute at the University of Oxford, is an expert... Read More →
How a North Star Helps Develop Better Products
By Anisa Holmes With more than 930,000 digital subscribers, and a 1.9 million person readership, the Financial Times is a publisher that likens itself more... Read More →