Fireside Chat with Condé Nast International VP for Data & Analytics Chris Austin, Interviewed by James Hewes, FIPP CEO
By Anisa Holmes Condé Nast is one of many media companies who are focusing on building a more centralized network for their disparate brands.... Read More →
The Pangaea Alliance: An advertising network of premium publishers creating data-driven advertising success
By Joanne Kuai While building a premium publisher advertising network has been challenging, the collective effort has been necessary for the news industry to... Read More →
Publishers shifting to a reader-centered model
By Joanne Kuai, City University graduate student Large and small, high end and popular, global and local – publishers around the world expressed more common... Read More →
Civil’s blockchain-driven monetization model
by Anisa Holmes, City University graduate student “Journalism is facing a crisis of trust,” Christine Mohan, Co-founder of Civil, says, but blockchain technology might just... Read More →
Driving Audience at CNN Digital
By Anisa Holmes, City University graduate student “News cycles come and go. There could be a weeklong dry spell in the news, so... Read More →
China’s billion-dollar, AI-driven, mobile-first news operation
By Scott M. Scher, Columbia University Bytedance, created in 2012 and is the first AI driven media lab, Toutiao- high quality content creation. They are... Read More →
Styria Media’s AI transformation
By Scott M. Scher, Columbia University Styria started its data team in 2014 and is Croatia’s biggest media company. Styria has split their AI... Read More →
Data and AI powers advertising, editorial and workflow at Washington Post
By Scott M. Scher, Columbia University Joey opened with the comment that “the future is always boring once we get there…. That is always... Read More →
Schibsted’s subscription model predicts purchases, drives conversions with targeting
By Scott M. Scher, Columbia University By using machine learning and AI Schibsted is able to predict likely buyers. This project is based on three... Read More →
Globe and Mail: How data and AI are leveraged for better ad revenue
By Scott M. Scher, Columbia University The Globe and Mail, Canada was established in 1884 and is Canada’s leading newspaper. They have taken a 170-year-old... Read More →