Machine learning: Powering advertising and audience
By Scott M. Scher, Columbia University “Independent News Media has fueled Ireland’s news conversation since 1908. A lot has changed from Linotype to digital, but... Read More →
Panel discussion: What’s next for the data-driven advertising business
By Ethan Wagner, Columbia University Kenneth Suh, COO of Unruly, opened the panel discussion with a scenario that pleases users and advertisers alike. Say... Read More →
How AI has enabled more successful video advertising campaigns for Unruly
By Ethan Wagner, Columbia University It was only fitting that Kenneth Suh, chief operating officer of Unruly, an innovative online video marketplace, would begin... Read More →
How data is transforming the advertising landscape
By Ethan Wagner, Columbia University Tobias Bennett of LMC data-driven advertising exchange, represents a network of 77 media companies, that together represent 2,200 local media... Read More →
Delivering right content on right channel to right user on Bing using AI
By Ethan Wagner, Columbia University Ting Cai, Director of Bing News at Microsoft, is tasked with leveraging AI to create a deeper engagement with... Read More →
Developing the formula for SCMP’s latest data-driven product, Abacus
By Scott M. Scher, Columbia University Hong Kong-based South China Morning Post’s mission is to lead the global conversation on China. Lee opened with an... Read More →
Data-driven Product Development: Creating audience-first best practices Data-driven products for subscriber acquisition
By Scott M. Scher, Columbia University At Tribune Interactive, stakeholders are more comfortable with analytics than algorithms, and that there still needs to be a... Read More →
Gaining profound insights from billions of news reading sessions using data and AI
By Scott M. Scher, Columbia University Parsley is a real-time web analytics company that has worked with more than 350 media companies over the last... Read More →
Dow Jones Data News and Analytics (DNA)
By Scott M. Scher, Columbia University At Dow Jones, the data team focuses on ensuring access to news and data and their goal is... Read More →
Audience Analytics: Building a solid foundation for engagement, new products and revenues
By Scott M. Scher, Columbia University Condé Nast faces four challenges: geography, culture, business models, and remit. A unique factor of Condé Nast is that... Read More →