Rethinking processes and solutions to grow audiences and build products at New York Times
By Scott M. Scher, Columbia University The New York Times has a three-fold approach to growing audiences and building products: people, ideas, and things. They... Read More →
CNN’s data-powered audience development strategy
By Scott M. Scher, Columbia University CNN thinks about data in a mission driven way unlike other “algorithms gone wild” organizations. Christopher Herbert, SVP of... Read More →
Big Data and AI: The promise of revenue and engagement
In the opening session of the 7th Big Data & AI For Media Conference Carrie Seifer, Chief Revenue Officer for IBM Watson Advertising, set the... Read More →
Cross analysis site-centric and ad-centric data for maximizing revenue
Customer targeting criteria should be improved to maximize revenues from content and users, said Cedric Delzenne, Senior Manager and Head of Hong Kong Office of... Read More →
AI takes over news in the digital era
Focusing on creating products that people love and how to package content is the solution to challenges the media industry is facing, said Malcolm Ong,... Read More →
Audience development accentuates the high quality of journalism
Editorial analytics, that is tailored in cultures supportive of data-informed decision making, is the gold standard of audience development, said Won Kok Sung, data scientist... Read More →
Robots are the future to effective customer service
“Artificial Intelligence can replace humans,” said chatbot startup CEO Gerardo Saladra, “but for creating better-paid jobs for humans.” Salandra, CEO of Rocketbots in Hong Kong,... Read More →
IBM’s Deep Learning AI boosts content, revenue effectiveness
Deep Learning is a subset of artificial intelligence that analyzes huge data sets in order to gain deep insights into audience behaviour and help drives... Read More →
Publisher advertising consortiums a competitive advantage
Publisher consortiums have become a model for competition against digital market leaders, said Alex Sibois, Managing Director of APAC, Lotame. Sibouis was one of the... Read More →
Taiwan media giant tailors user experiences—even before you open their newsletter
With more than 50 Facebook fan pages, nine mobile applications and 10 websites, United Daily News Group of Taiwan has more than 1.1 million readers... Read More →