SCMP: the successful “attention seeker” in the information overloaded world
Korey Lee, director of analytics & insights of South China Morning Post, the major English newspaper in Hong Kong, started his speech by a quote... Read More →
Data matters to your editors
Introducing editorial analytics into a traditional print newsroom can be difficult, said Sebo Banerjee, Data and Analytics Lead of HT Media, an Indian mass media... Read More →
Startup shares secret in topping the millennial market
Being one of the five largest independent media in Hong Kong, Joey Chung, CEO and Co-founder of The News Lens shared tactics to reach millennials... Read More →
Sustainable ecosystem is the way to regain control over media integration
Direct competitors are not the most threatening to media owners, but GAFA (Google, Apple, Facebook, Amazon) players are, said Xiaoqun Clever, Chief Technology & Data... Read More →
Personalization grants victory in the game of technology
“When you play the game of technology, you personalize or you perish, there is no middle ground, ” said Gyan Gupta, CEO of DB Digital,... Read More →
How the FT executes its audience-centric, data-driven operation
Data is an enabler for the Financial Times’ customer-centric approach to business, said Tom Betts, chief data officer and board member of the FT in... Read More →
Big Data for Media Week – Hong Kong to explore AI for Media and more
Join us for the sixth annual Big Data for Media conference, seminar, study tour and BIGGIES Awards from 4-8 December in Beijing and Hong Kong. See the... Read More →
Product Research Impacts High-Value Products Offline
Research of online products tend to be high-value, major purchases, where online research is leading to an offline purchase, according to GlobalWebIndex’s “Commerce” report, published... Read More →
E-Readers are the Highest Among Products More Likely to be Impulsively Bought
Purchases of online products tend to be impulsive, low-value and habitual purchases, according to GlobalWebIndex’s “Commerce” report, published in late 2016. Among the most popular... Read More →
22 Percent Say They Use Social Media to Research Music Downloading
Social media has become a powerful product research platform, according to GlobalWebIndex’s “Commerce” report, published in late 2016. Among the products they find and research... Read More →