Digital Media Subscription Master Class: Acquisition
Successful reader acquisition demands a delicate balance between strategy and data-driven implementation. In this webinar, participants will learn how to determine the right subscription acquisition strategy for their company, and apply tried-and-true, data-driven principles every step of the way. The objectives are to acquire new customers and then to drive engagement and lifetime value,... Read More →
The future of enriching audience data with location data: Rob Jonas
By Christi Warren The Los Angeles-based Factual is a location data company that partners with major brands to better understand their audiences. “All things happen at a location,” said Rob Jonas, Factual’s chief revenue officer, at the 10th Data & AI for Media Week at Microsoft in San Francisco on May 3. Understanding those locations,... Read More →
Cultivating a data culture — one step at a time — at the Los Angeles Times: Claire Peters
By Christi Warren Like many media groups, the Los Angeles Times is hard at work figuring out how best to leverage its audience data to provide an overall improved user experience. Helming some of those efforts out of its El Segundo office is Claire Peters, senior user experience and consumer researcher at the LA Times.... Read More →
KQED: Adapting for a changing audio space: Tim Olson
By Christi Warren KQED, the NPR-affiliate which provides news and analysis to the San Francisco Bay Area, is readying itself for a sea change. For the first time in decades, artificial intelligence and smart speakers are making audio storytelling interactive. So what does that mean for the future? “We spend a lot of time mulling... Read More →
Leveraging machine learning to automate image production and improve searchability for users: Alex Filipkowski
By Christi Warren Adobe uses artificial intelligence to build features that work and help users solve their problems. “Our vision is the computer and the human working together,” said Alex Filipkowski, who works in applied science and machine learning at Adobe. Filipkowski spoke at the 10th Data & AI for Media Week at Microsoft in... Read More →
Man and machine formula is a secret to McClatchy’s revenue success: Jennifer Williams and Darrell Kunken
By Christi Warren When Jennifer Williams and Darrell Kunken think about advertising at McClatchy, they first think about what ROI will mean for the user. “You’re asking them for time and money, so what are you going to give them back,” said Williams, regional director of strategic partnerships west for McClatchy, at the 10th Data &... Read More →
How the San Francisco Chronicle and SFGate use data and AI to drive revenue: Ginger Neal
By Christi Warren Media companies should look at the ways Google, Amazon, Netflix and Facebook leverage data to target their audiences. That’s a methodology that Ginger Neal leverages every day in her role as senior vice president for advertising at the San Francisco Chronicle and SFGate. Ms. Neal spoke at the 10th Data & AI... Read More →
Using Data and AI to inform creative: Josh Siegel
By Christi Warren In his role at Gannett | USA TODAY NETWORK, Josh Siegel leverages audience data and AI to better inform advertising design, to answer the question: What makes an advertisement good? As general manager and senior vice president of the subscription and data products group, he leads his team to understand the answer... Read More →
AI innovation in search and speech: Ting Cai
By Christi Warren As artificial intelligence emerges as an enabling technology across multiple platforms, the center of that innovation should be the people who use those technology, So says Ting Cai, director of product and technology at Microsoft and Bing, at the 10th Data & AI for Media Week at Microsoft in San Francisco on... Read More →
How SmartNews leverages AI to drive relevancy for readers: Rich Jaroslovsky
By Christi Warren SmartNews, a news-discovery app, was created to provide efficient and fast, well-curated news for readers who are on-the-go. At the heart of what makes it so successful is machine learning, which provides an understanding of what news matters most to which users. Using data, the algorithm is able to surface quality news... Read More →