“You live and die by the audience you drive”
As media companies are paying increasing attention to the audience revenue, they are eager to explore strategies to drive traffic as well as building the infrastructure and make the best use of data and AI. At a panel session focusing on the building blocks of AI-driven product and audience development future at the 8th Data... Read More →
To buy or to build: a balancing art
Whether to buy or the build the data and artificial intelligence technologies in the media organizations can be an art of balance, said media and data practitioners at the 8th Data & AI Media Conference in London 1 -2 November. Robin Govik, Chief Digital Officer at MittMedia, said the Sweden-based media group has everything... Read More →
Audience revenue strategy: Pay attention to retention
Audience revenue strategy: Pay attention to retention While finding new customers and achieve in audience acquisition can be rather exciting for the commercial and marketing teams, it’s also crucial for the media companies to pay attention to audience retention, said participants at the 8th Data & AI for Media Conference in London 1 to 2... Read More →
Objectivity in search: New Bing feature tells you many sides of the story
By Joanne Kuai London, 2nd, November 2018 A new Bing feature, spotlight, is launched to provide overviews of news topics in search results. Now, when searching on the search engine developed by Microsoft, the new AI-driven feature with human intelligence assistance offers readers the latest headlines, a rundown of how the story has developed... Read More →
Styria Media’s AI-driven classifieds marketplace product
By Joanne Kuai Initiatives are crucial and getting ahead of the customers gives you the edge in a competitive market but it’s also important to bear in mind customers’ adaption to new things and convey the messages to them in a language they would understand, said Marko Velic, Head of Data Science at Styria... Read More →
Data as the BBC’s most important audience automation tool
By Anisa Holmes The BBC is a media giant in the UK, and as such has a huge audience. But, despite this, they have an audience problem, Magda Piatkowska, Head of Data Science Solutions at BBC says. Although the BBC has a weekly reach of nearly 6 million, only 11% of the same users come... Read More →
The Future of Content Recommendation
By Anisa Holmes More than 15 billion hours a week are spent on Facebook, Instagram, Spotify, Youtube and Netflix. What these companies all have in common are their amazingly successful recommender systems. These systems are quickly becoming one of the most vital revenue-building tools for digital platforms. Bibblio helps other media platforms harness the... Read More →
How MailOnline leverages 3.5 million user data for targeted advertising
By Anisa Holmes DMG Media is a media juggernaut. The media conglomerate, which comprises multiple brands from the Daily Mail to Metro, boasts an audience of more than 70% of the UK population plus many thousands more abroad. Each business operates as a separate entity with its own key data sets. This data represent... Read More →
“News for Sale” author: Best practices in digital subscriptions
By Anisa Holmes Grzegorz Piechota, a Google Digital News Senior Visiting Research Fellow at Reuters Institute at the University of Oxford, is an expert on digital subscriptions and paywalls in the media business. After working in the news industry for 20 years, the last of which has been spent on a yearlong research project... Read More →
How a North Star Helps Develop Better Products
By Anisa Holmes With more than 930,000 digital subscribers, and a 1.9 million person readership, the Financial Times is a publisher that likens itself more to subscription-based digital companies like Netflix or Spotify, than traditional news publishers. This is because, as Gadi Lahav, Head of Product for FT UK, explains, in order to reach their... Read More →