Fireside Chat with Condé Nast International VP for Data & Analytics Chris Austin, Interviewed by James Hewes, FIPP CEO
By Anisa Holmes Condé Nast is one of many media companies who are focusing on building a more centralized network for their disparate brands. A major goal within this shift is to standardize all their data platforms; no small task for a global luxury brand with 11 markets and various additional partners. Chris Austin,... Read More →
The Pangaea Alliance: An advertising network of premium publishers creating data-driven advertising success
By Joanne Kuai While building a premium publisher advertising network has been challenging, the collective effort has been necessary for the news industry to respond to the threat posed by the tech giants who are generating most of the digital advertising revenues, says Fiona McKinnon, Managing Director of the Pangaea Alliance, November 1 in London... Read More →
Publishers shifting to a reader-centered model
By Joanne Kuai, City University graduate student Large and small, high end and popular, global and local – publishers around the world expressed more common themes than diverse ones. And every publisher described a shift to a more reader-centered model. These are some findings of some research with a wide range of publishers from the... Read More →
Civil’s blockchain-driven monetization model
by Anisa Holmes, City University graduate student “Journalism is facing a crisis of trust,” Christine Mohan, Co-founder of Civil, says, but blockchain technology might just be a solution to journalism’s problems. Civil is a blockchain-powered journalism platform operating in 15 newsrooms today and 100 newsrooms by January. By the end of next year, Civil leaders... Read More →
Driving Audience at CNN Digital
By Anisa Holmes, City University graduate student “News cycles come and go. There could be a weeklong dry spell in the news, so how do you level it out to bring a more predictable higher floor to your business?” asks Alan Segal, VP of Audience & Analytics at CNN Digital. Segal was a... Read More →
China’s billion-dollar, AI-driven, mobile-first news operation
By Scott M. Scher, Columbia University Bytedance, created in 2012 and is the first AI driven media lab, Toutiao- high quality content creation. They are the largest AI platform in China., according to Zhiyi Liu of Bytedance. Their platform creates enhanced exposure for its content producers. The platform technology evaluates content trends. A unique feature... Read More →
Styria Media’s AI transformation
By Scott M. Scher, Columbia University Styria started its data team in 2014 and is Croatia’s biggest media company. Styria has split their AI efforts into two parts. AI for classifieds using computer vision and AI for news using natural language processing. Computer vision analyzes image similarity and image classification. With this they have... Read More →
Data and AI powers advertising, editorial and workflow at Washington Post
By Scott M. Scher, Columbia University Joey opened with the comment that “the future is always boring once we get there…. That is always fun building things but at a strain point it’s a done”. He walked the crowed through a business school model of S-curves, something starts off really slow and then all... Read More →
Schibsted’s subscription model predicts purchases, drives conversions with targeting
By Scott M. Scher, Columbia University By using machine learning and AI Schibsted is able to predict likely buyers. This project is based on three key ideas. One, business impact. Two, data science leadership. Three, multi disciplinary team driving results. They used this project to see how user behavior on the site relates to purchasing... Read More →
Globe and Mail: How data and AI are leveraged for better ad revenue
By Scott M. Scher, Columbia University The Globe and Mail, Canada was established in 1884 and is Canada’s leading newspaper. They have taken a 170-year-old company and built a new foundation on data by creating an advance technology staff. The purpose of this new foundation is to identify business goals, leverage data, outline audience... Read More →