Rethinking processes and solutions to grow audiences and build products at New York Times
By Scott M. Scher, Columbia University The New York Times has a three-fold approach to growing audiences and building products: people, ideas, and things. They developed a centralized organizational structure that acts as a center for excellence. There are three main data teams at the New York Times; Data science- focuses on developing and deploying... Read More →
CNN’s data-powered audience development strategy
By Scott M. Scher, Columbia University CNN thinks about data in a mission driven way unlike other “algorithms gone wild” organizations. Christopher Herbert, SVP of operations and strategy for CNN Digital, equates this to parenting or “wielding the power of data in a thoughtful way”. CNN mission statement: to be the world’s most essential and... Read More →
Big Data and AI: The promise of revenue and engagement
In the opening session of the 7th Big Data & AI For Media Conference Carrie Seifer, Chief Revenue Officer for IBM Watson Advertising, set the tone for the entire conference when she said “over time the rate we need to move to do something with all this data is too fast for humanity”. “Today we... Read More →
Cross analysis site-centric and ad-centric data for maximizing revenue
Customer targeting criteria should be improved to maximize revenues from content and users, said Cedric Delzenne, Senior Manager and Head of Hong Kong Office of 55, The Data Agency. Delzenne described how leading publishers leverage data to optimize ad space monetization through objectives, initiatives, and case studies, at the sixth annual Big Data & AI... Read More →
AI takes over news in the digital era
Focusing on creating products that people love and how to package content is the solution to challenges the media industry is facing, said Malcolm Ong, Head of Product of South China Morning Post. Unlike in “the good old days” in the print era, media companies now face dramatic changes from content creation, distribution to consumption,... Read More →
Audience development accentuates the high quality of journalism
Editorial analytics, that is tailored in cultures supportive of data-informed decision making, is the gold standard of audience development, said Won Kok Sung, data scientist of Mediacorp, Singapore. There are bespoke tools to address gaps in existing off-the-shelf solutions and specific newsroom needs, said Won, who believes the industry is moving towards data-centricity. Won... Read More →
Robots are the future to effective customer service
“Artificial Intelligence can replace humans,” said chatbot startup CEO Gerardo Saladra, “but for creating better-paid jobs for humans.” Salandra, CEO of Rocketbots in Hong Kong, shared his view on AI implementation in media and advertising industry at the sixth annual Big Data & AI for Media conference in Hong Kong from 7-8 December. Salandra started... Read More →
IBM’s Deep Learning AI boosts content, revenue effectiveness
Deep Learning is a subset of artificial intelligence that analyzes huge data sets in order to gain deep insights into audience behaviour and help drives automation and revenue results. Deep Learning will be among the cognitive tools to transform media and advertising business, said Samson Tai, Chief Technologist of Hong Kong and China. Tai was... Read More →
Publisher advertising consortiums a competitive advantage
Publisher consortiums have become a model for competition against digital market leaders, said Alex Sibois, Managing Director of APAC, Lotame. Sibouis was one of the speakers at the sixth annual Big Data & AI for Media conference in Hong Kong from 7-8 December. Online advertising spend is growing globally, but few in the news media... Read More →
Taiwan media giant tailors user experiences—even before you open their newsletter
With more than 50 Facebook fan pages, nine mobile applications and 10 websites, United Daily News Group of Taiwan has more than 1.1 million readers around the world. Advertisements on social media now account for over 30% of Taiwan’s advertisement Spending Structure, according to Taiwan Digital Marketing Association Report, according to Anson Mok, general manager... Read More →