SCMP: the successful “attention seeker” in the information overloaded world
Korey Lee, director of analytics & insights of South China Morning Post, the major English newspaper in Hong Kong, started his speech by a quote from TS Elliot, “Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?” Lee was one of the speakers at the sixth... Read More →
Data matters to your editors
Introducing editorial analytics into a traditional print newsroom can be difficult, said Sebo Banerjee, Data and Analytics Lead of HT Media, an Indian mass media company. Banerjee was one of the speakers at the sixth annual Big Data & AI for Media conference in Hong Kong from 7-8 December. Because editors with a complete print... Read More →
Startup shares secret in topping the millennial market
Being one of the five largest independent media in Hong Kong, Joey Chung, CEO and Co-founder of The News Lens shared tactics to reach millennials using data analytics by building up big data with limited resources in the Big Data. Chung was one of the speakers at the sixth annual Big Data & AI for... Read More →
Sustainable ecosystem is the way to regain control over media integration
Direct competitors are not the most threatening to media owners, but GAFA (Google, Apple, Facebook, Amazon) players are, said Xiaoqun Clever, Chief Technology & Data Officer of Ringier, Switzerland. Clever, and her colleague, Zhao Wang, were two of the speakers at the sixth annual Big Data & AI for Media conference in Hong Kong from... Read More →
Personalization grants victory in the game of technology
“When you play the game of technology, you personalize or you perish, there is no middle ground, ” said Gyan Gupta, CEO of DB Digital, the second largest Digital Media Group in India. Gupta was one of the speakers at the sixth annual Big Data & AI for Media conference in Hong Kong from 7-8... Read More →
How the FT executes its audience-centric, data-driven operation
Data is an enabler for the Financial Times’ customer-centric approach to business, said Tom Betts, chief data officer and board member of the FT in London. Betts was one of the speakers at the sixth annual Big Data & AI for Media conference in Hong Kong from 7-8 December. The FT uses its audience engagement... Read More →
Big Data for Media Week – Hong Kong to explore AI for Media and more
Join us for the sixth annual Big Data for Media conference, seminar, study tour and BIGGIES Awards from 4-8 December in Beijing and Hong Kong. See the programme and more information here. For more information, contact organiser Martha Stone. The World Newsmedia Network creates several reports and articles each year about Big Data and artificial intelligence strategies... Read More →
Product Research Impacts High-Value Products Offline
Research of online products tend to be high-value, major purchases, where online research is leading to an offline purchase, according to GlobalWebIndex’s “Commerce” report, published in late 2016. Among the most popular products to be researched, rather than purchased online include cars, travel, laptop, flat screen TV, appliances, insurance, vacations, laptops, tablets, mobile phones, furniture,... Read More →
E-Readers are the Highest Among Products More Likely to be Impulsively Bought
Purchases of online products tend to be impulsive, low-value and habitual purchases, according to GlobalWebIndex’s “Commerce” report, published in late 2016. Among the most popular products to be purchased, rather than researched online include e-readers, wine and spirits, headphones, DVD players, beauty products, fashion accessories, gifts, baby products, home hair products, shoes, skincare and perfume,... Read More →
22 Percent Say They Use Social Media to Research Music Downloading
Social media has become a powerful product research platform, according to GlobalWebIndex’s “Commerce” report, published in late 2016. Among the products they find and research online and wish to buy include: Music download, 22%; movie or TV download, 18%; mobile app, 16%; mobile game, 15%; movie or TV streaming service, 14%; e-book and music streaming... Read More →