Audience revenue strategy: Pay attention to retention
Audience revenue strategy: Pay attention to retention While finding new customers and achieve in audience acquisition can be rather exciting for the commercial and... Read More →
Objectivity in search: New Bing feature tells you many sides of the story
By Joanne Kuai London, 2nd, November 2018 A new Bing feature, spotlight, is launched to provide overviews of news topics in search results. Now,... Read More →
Styria Media’s AI-driven classifieds marketplace product
By Joanne Kuai Initiatives are crucial and getting ahead of the customers gives you the edge in a competitive market but it’s also important... Read More →
Data as the BBC’s most important audience automation tool
By Anisa Holmes The BBC is a media giant in the UK, and as such has a huge audience. But, despite this, they have an... Read More →
The Future of Content Recommendation
By Anisa Holmes More than 15 billion hours a week are spent on Facebook, Instagram, Spotify, Youtube and Netflix. What these companies all have... Read More →
How MailOnline leverages 3.5 million user data for targeted advertising
By Anisa Holmes DMG Media is a media juggernaut. The media conglomerate, which comprises multiple brands from the Daily Mail to Metro, boasts an... Read More →
“News for Sale” author: Best practices in digital subscriptions
By Anisa Holmes Grzegorz Piechota, a Google Digital News Senior Visiting Research Fellow at Reuters Institute at the University of Oxford, is an expert... Read More →
How a North Star Helps Develop Better Products
By Anisa Holmes With more than 930,000 digital subscribers, and a 1.9 million person readership, the Financial Times is a publisher that likens itself more... Read More →
Fireside Chat with Condé Nast International VP for Data & Analytics Chris Austin, Interviewed by James Hewes, FIPP CEO
By Anisa Holmes Condé Nast is one of many media companies who are focusing on building a more centralized network for their disparate brands.... Read More →
The Pangaea Alliance: An advertising network of premium publishers creating data-driven advertising success
By Joanne Kuai While building a premium publisher advertising network has been challenging, the collective effort has been necessary for the news industry to... Read More →