Publishers shifting to a reader-centered model
By Joanne Kuai, City University graduate student Large and small, high end and popular, global and local – publishers around the world expressed more common... Read More →
Driving Audience at CNN Digital
By Anisa Holmes, City University graduate student “News cycles come and go. There could be a weeklong dry spell in the news, so... Read More →
China’s billion-dollar, AI-driven, mobile-first news operation
By Scott M. Scher, Columbia University Bytedance, created in 2012 and is the first AI driven media lab, Toutiao- high quality content creation. They are... Read More →
Styria Media’s AI transformation
By Scott M. Scher, Columbia University Styria started its data team in 2014 and is Croatia’s biggest media company. Styria has split their AI... Read More →
Data and AI powers advertising, editorial and workflow at Washington Post
By Scott M. Scher, Columbia University Joey opened with the comment that “the future is always boring once we get there…. That is always... Read More →
Schibsted’s subscription model predicts purchases, drives conversions with targeting
By Scott M. Scher, Columbia University By using machine learning and AI Schibsted is able to predict likely buyers. This project is based on three... Read More →
Globe and Mail: How data and AI are leveraged for better ad revenue
By Scott M. Scher, Columbia University The Globe and Mail, Canada was established in 1884 and is Canada’s leading newspaper. They have taken a 170-year-old... Read More →
Machine learning: Powering advertising and audience
By Scott M. Scher, Columbia University “Independent News Media has fueled Ireland’s news conversation since 1908. A lot has changed from Linotype to digital, but... Read More →
Panel discussion: What’s next for the data-driven advertising business
By Ethan Wagner, Columbia University Kenneth Suh, COO of Unruly, opened the panel discussion with a scenario that pleases users and advertisers alike. Say... Read More →
How AI has enabled more successful video advertising campaigns for Unruly
By Ethan Wagner, Columbia University It was only fitting that Kenneth Suh, chief operating officer of Unruly, an innovative online video marketplace, would begin... Read More →