How data is transforming the advertising landscape
By Ethan Wagner, Columbia University Tobias Bennett of LMC data-driven advertising exchange, represents a network of 77 media companies, that together represent 2,200 local media... Read More →
Delivering right content on right channel to right user on Bing using AI
By Ethan Wagner, Columbia University Ting Cai, Director of Bing News at Microsoft, is tasked with leveraging AI to create a deeper engagement with... Read More →
Developing the formula for SCMP’s latest data-driven product, Abacus
By Scott M. Scher, Columbia University Hong Kong-based South China Morning Post’s mission is to lead the global conversation on China. Lee opened with an... Read More →
Data-driven Product Development: Creating audience-first best practices Data-driven products for subscriber acquisition
By Scott M. Scher, Columbia University At Tribune Interactive, stakeholders are more comfortable with analytics than algorithms, and that there still needs to be a... Read More →
Gaining profound insights from billions of news reading sessions using data and AI
By Scott M. Scher, Columbia University Parsley is a real-time web analytics company that has worked with more than 350 media companies over the last... Read More →
Dow Jones Data News and Analytics (DNA)
By Scott M. Scher, Columbia University At Dow Jones, the data team focuses on ensuring access to news and data and their goal is... Read More →
Audience Analytics: Building a solid foundation for engagement, new products and revenues
By Scott M. Scher, Columbia University Condé Nast faces four challenges: geography, culture, business models, and remit. A unique factor of Condé Nast is that... Read More →
Rethinking processes and solutions to grow audiences and build products at New York Times
By Scott M. Scher, Columbia University The New York Times has a three-fold approach to growing audiences and building products: people, ideas, and things. They... Read More →
CNN’s data-powered audience development strategy
By Scott M. Scher, Columbia University CNN thinks about data in a mission driven way unlike other “algorithms gone wild” organizations. Christopher Herbert, SVP of... Read More →
Big Data and AI: The promise of revenue and engagement
In the opening session of the 7th Big Data & AI For Media Conference Carrie Seifer, Chief Revenue Officer for IBM Watson Advertising, set the... Read More →