Digital Media Subscription Master Class: Acquisition
Successful reader acquisition demands a delicate balance between strategy and data-driven implementation. In this webinar, participants will learn how to determine the right subscription... Read More →
Cultivating a data culture — one step at a time — at the Los Angeles Times: Claire Peters
By Christi Warren Like many media groups, the Los Angeles Times is hard at work figuring out how best to leverage its audience data to... Read More →
Schibsted’s subscription model predicts purchases, drives conversions with targeting
By Scott M. Scher, Columbia University By using machine learning and AI Schibsted is able to predict likely buyers. This project is based on three... Read More →
At Guardian, data scientists focus on the story data can tell
The key focus for The Guardian is understanding the importance of knowing its audience, Mary Hamilton, executive editor for audience at The Guardian, told delegates... Read More →
Economist focuses on the right data, not the easy data
Kenneth Cukier, senior editor of digital products at The Economist, spoke on the company’s principles on how they deal with data at the 2017 Big... Read More →
Dow Jones explores burgeoning demand for data
The current forecast for data consumption is growing rapidly because the cost of data processing technology is getting cheaper, Clancy Childs, chief data officer at... Read More →
Data-driven product development is key to audience success at Washington Post
Shailesh Prakash, CIO and CTO of The Washington Post, kicked off a series of speakers at the 2017 Big Data for Media Week conference in... Read More →
3 reasons Financial Times is winning at digital engagement
Financial Times, which recently created an audience development team in the heart of the newsroom, has had a huge boost in digital engagement. Tom Betts, the media... Read More →
6 ways BBC uses data to provide a better product
BBC makes use of Big Data to increase user engagement by creating great content and great products, James Holden, marketing and audiences director at BBC... Read More →
How smaller media companies can use Big Data + Small Data
Steffen Damborg, chief digital officer at DigitalConsult, shared tips on how small- and medium-sized media companies can think of business models around Big Data at... Read More →